Domains

In the digital economy, a domain name is no longer a technical detail it has become both a business card and a protective shield for your brand. It’s how consumers find companies, professionals, and public figures, and it’s also where many scams begin.

If you own a strong brand, corporate or personal, ignoring domain names means leaving the door open to fraud, user confusion, and serious reputational damage.

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What is a domain name in practice?

Technically, it’s the readable address that takes users to your website (yourbusiness.com, yourname.com.br, etc.). In practice, a domain name works as:

• The official sign of your online presence
• Part of your brand’s visual and reputational identity
• A trust signal: if the domain looks legitimate, most users will trust it

That’s why controlling your domains is just as important as registering your trademark or maintaining verified social media accounts.

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Cybersquatting and typosquatting: how they target your brand

1. Cybersquatting

This is the abusive registration of a domain name identical or very similar to your brand, without authorization, in order to:

• Later sell the domain back to you at a high price
• Divert traffic to another business
• Host harmful content such as fraud, counterfeits, or piracy

2. Typosquatting

Here, infringers register domain names based on intentional typos, for example:

• mybrand.com → mybrnad.com
• yourbusiness.com → yourbusinness.com
• personalbrand.com → personalbrnad.com

Or use similar TLDs to trick users:

• yourbusiness.com → yourbusiness.com.co
• mybrand.com.br → mybrand.co

The usual goals are to:

• Run phishing schemes such as fake login pages or fake support pages
• Sell counterfeit products
• Collect sensitive data from consumers

On top of that, there is the opportunistic use of multiple TLDs (.com, .br, .store, .shop, .ai, etc.) to confuse the public about which domain is the official channel.

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Why this matters for companies and public figures

Because the impact is direct and measurable:

• Reputation: misled consumers don’t distinguish between the infringer and the real brand; they blame you.
• Revenue: diverted sales, wasted marketing campaigns, and lost leads.
• Consumer safety: scams, data breaches, and credit card fraud.
• Reaction costs: lawsuits, domain disputes, and crisis management, all usually more expensive than prevention.

In other words, protecting domain names means protecting your brand, your revenue, and your people.

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How to protect yourself smartly

A solid strategy usually stands on three pillars:

1. Defensive registrations

• Secure key domains containing your brand and main variations in relevant TLDs (.com, .com.br, etc.).

2. Internal governance

• Define who is allowed to register, renew, and manage domain names for the company or public figure.

3. Ongoing monitoring

• Track new domain registrations that contain your brand or suspicious variations such as typos or added generic terms like official, brazil, store, shop, etc.

This is where AI based technology becomes critical.

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Sky Fishers: AI to catch what the human eye can’t see

Sky Fishers was created precisely for this purpose: protecting brands in the domain name space at scale, using Artificial Intelligence and a specialized Intellectual Property team to go beyond the obvious.

The platform can:

• Monitor your brand across multiple TLDs such as .com, .br, .net, .store, .shop, and many others
• Identify cybersquatters and typosquatters based on fraud patterns such as letter swaps, added numbers, inversions, or generic terms like official and brazil
• Detect networks of suspicious domains tied to the same registrant
• Classify risks including phishing, sale of counterfeits, heavy commercial use, and sensitive content
• Generate ready to use reports to support takedowns, cease and desist letters, domain name disputes, and legal actions

The result: your company, business, or personal brand gains an extra layer of protection, reducing the attack surface and safeguarding:

• Your reputation
• The trust of your clients and fans
• The safety of everyone interacting with you online

In a world where new domains can be registered in seconds, proactive monitoring is no longer a luxury; it’s a basic requirement for anyone who takes their brand and their consumers seriously.